The WHY Initiative Inc. mentoring organization in  Madison Co was founded in 2017 in response to a need to improve the quality of life for low-income, under-served, disadvantaged and at-risk children, youth and families in the Jackson MS metropolitan area.  The WHY Initiative’s mission is to improve the community through Wealth, Health and our Youth. Founded by Antonio Knight and Kinoy Brown, they were brought together by a common belief that many youth in their communities lacked meaningful academic and career guidance. The organization mission is to develop career minded, skill driven citizens by educating youth through workforce and training programs that will impact their communities. The organization will provide professional services in the areas of financial and wealth management workshops, school-based educational consulting, tutorial services, employment training, program management, community and economic development.

The WHY Initiative Inc. seeks to bridge youth and the community through vocational opportunities and experiences. Since opening its doors, the WHY Initiative Inc. has developed strong partnerships with the local businesses, community, media, school districts, and other youth–serving organizations in the community. The WHY Initiative Inc.’s mentoring program provides positive, caring, committed adult role models for children between the ages of 8 -18 years of age.

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The WHY Initiative Inc., worked with Rev. Joe Cotten of Cotten Farms in Madison MS to help teach the youth about farming and gardening.